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Mercury Cougar XR-7 1973

General description : 1973 MERCURY COUGAR XR7**ONLY ORIGINAL ONCE!***XR7 package *351-2v V8 C-6 Automatic *21k mile original car per owner *Pulled out of barn after 40 years *All new fuel lines, tank, brakes and brake lines *All new bushings *Replaced tires *Original paint and top - (great for 51 years old) *Original interior in great condition *Factory white leather bucket seats *Nice original chrome *New dual exhaust *Dealer Ziebarted at time of new car *Power top *Power steering *Color keyed racing mirrors *Body side moldingsAll gauges work but temp gauge sometimes sticks. Top in great shape with a couple age spots. Also a spot in the door panel with usual cracking in arm rest. Could be repaired with vinyl trim repair kit. Not fixed by owner to keep originality. Supersport Auto 586-791-0778

1973 Mercury Cougar XR-7 is listed for sale on ClassicDigest in Port Charlotte by Showdown Muscle Cars for $27900.

 

Car Facts

Car type : Car Make : Mercury Model : Cougar Model Version : XR-7 Engine size : 0.0 Model Year : 1973 Sub type : Convertible Location : Port Charlotte Vehicle Registration : Undefined

27900 $

Seller Information

Showdown Muscle Cars

Showdown Muscle Cars
(941) 627-3339, (586) 791-0777
Contact Seller

ClassicDigest Market Radar on Mercury Cougar

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About Mercury
Mercury, the automotive brand, has a rich history that extends beyond its role in the customization and hot-rodding scene, particularly with the iconic Mercury Eight. Here are some key points to know about Mercury:

Formation and Early Years:
Mercury was introduced by the Ford Motor Company in 1938 as a mid-priced brand, positioned between the affordable Ford models and the luxury Lincoln lineup. The brand aimed to fill the gap between these two segments.
Mercury Eight:
The Mercury Eight, launched in 1939, is perhaps the most famous model in the brand's history. It featured a sleek design and a powerful V8 engine. This model became popular for customization and hot-rodding, earning it a significant place in American automotive culture.
Customization Culture:
The Mercury Eight, with its distinctive styling and relatively affordable price, became a favorite among custom car builders. It played a pivotal role in the development of the custom car and hot rod culture, particularly in the post-World War II era.
Lead Sleds and Customization:
The term "lead sled" is often associated with heavily customized cars from the 1940s and 1950s. These cars, including the Mercury Eight, were often modified with lowered suspensions, chopped roofs, and other stylistic changes. Lead sleds were a prominent part of the custom car scene, and the Mercury Eight was a popular choice for such modifications.
Post-War Prosperity:
In the post-World War II period, Mercury, like many other American automakers, experienced a surge in popularity as the economy boomed. The brand contributed to the era's fascination with stylish and powerful automobiles.
Evolution of Models:
Over the years, Mercury continued to produce various models, contributing to Ford's lineup. Some notable models include the Mercury Monterey, Mercury Comet, and Mercury Cougar.
Decline and Discontinuation:
Despite periods of success, Mercury faced challenges in establishing a unique identity separate from Ford. As consumer preferences shifted, the brand struggled, and Ford eventually announced the discontinuation of Mercury in 2010.
Legacy in Popular Culture:
Mercury, especially models like the Mercury Eight, holds a significant place in American popular culture. Its association with the customization and hot-rodding scene, as well as its distinctive designs, has left a lasting impact.
In summary, while the Mercury Eight is celebrated for its role in the customization and hot-rodding subculture, Mercury as a brand played a broader role in automotive history, contributing to mid-priced segments and reflecting the automotive trends of its time.
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