La Salle Series 50 303 Phaeton Torpedo '27 1927
General description :
LaSalle was a brand of automobiles manufactured and marketed by GM' Cadillac branch from 1927 through 1940. Alfred P. Sloan developed the concept for LaSalle and certain other General Motors' marques in order to fill pricing gaps he perceived in the General Motors product portfolio. Sloan created LaSalle as a companion marque for Cadillac. LaSalle automobiles were manufactured by Cadillac, but were priced lower than Cadillac-branded automobiles and were marketed as second-most prestigious marque in the General Motors portfolio. Under the companion marque stragegy, the gap between the Chevrolet and the Oakland would be filled by a new marque named Pontiac, a quality six-cylinder car designed to sell for the price of a four-cylinder. The wide gap between Oldsmobile and Buick would be filled by two companion marques: Oldsmobile was assigned the up-market V8 engine Viking and Buick was assigned the more compact six-cylinder Marquette. Cadillac, which had seen its base prices soar in the heady 1920s, was assigned the LaSalle as a companion marque to fill the gap that existed between it and Buick. Built by Cadillac to its high standards, the LaSalle soon emerged as a trend-setting automobile. Earl was then placed in charge of overseeing the design of all of General Motors' vehicles. Later, the great Depression, combined with LaSalle's stalling sales' numbers, caused Cadillac to rethink its companion make. Both Buick and Oldsmobile had eliminated the Marquette and the Viking in 1930, their second model year. Cadillac also saw sales of its cars losing ground, as confirmed Cadillac buyers tried to trim pennies by buying the less expensive LaSalle. LaSalle sales also were falling, from a high of 22,691 models in 1929 to a low of 3,290 in 1932. The final 1940 LaSalles were introduced in October 1939 with, as it had in its first year, a full array of semi-custom body styles, including a convertible sedan. Harley Earl also oversaw this redesign. The LaSalle emerged with a smooth-flowing design, its trademark thin radiator flanked by a series of thin chrome slots, giving it a futuristic look. In its final year sales of the LaSalle reached the second highest level ever at 24,133. Wheelbase : 335 cm (125 in)/134 in Straight-eight 4964cc (328 cu in) 3-speed manual 75 hp at 3000 rpm
1927 La Salle Series 50 303 Phaeton Torpedo '27 is listed for sale on ClassicDigest in Aalter by Oldtimerfarm for €72000.
Car Facts
Car type : Car Make : La Salle Model : Series 50 Model Version : 303 Phaeton Torpedo '27 Engine size : 0.0 Model Year : 1927 Location : Aalter Vehicle Registration : Undefined
72000 €
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About La Salle
LaSalle, the stylish sibling in the General Motors family, born to complement Cadillac's elegance. Let's dive into the narrative of LaSalle cars and explore some of their most significant models along with their notable specifications.Act 1: The Genesis (1927)
In 1927, amidst the Roaring Twenties, LaSalle emerged as a response to the growing demand for luxury cars. Harley Earl, a design maestro and the visionary behind Cadillac's Art and Color Section, spearheaded the creation of LaSalle. The brand aimed to fill the gap between the mass-produced Buick and the prestigious Cadillac.
Act 2: The Debut (1929)
LaSalle made its grand entrance in 1929 with a stunning lineup. The Series 328, the inaugural model, embodied the essence of luxury and sophistication. Its sleek, streamlined design and attention to detail set it apart in the automotive landscape.
Act 3: Streamlining and Innovation (1930s)
The 1930s witnessed LaSalle's commitment to staying ahead of design trends. Streamlining became a focal point, with models like the 1934 Series 350 featuring integrated headlights and a smoother profile. LaSalle also embraced innovations such as synchromesh transmissions, enhancing driving comfort.
Act 4: Art Deco Influence (1940s)
As the automotive world transitioned to the 1940s, LaSalle's designs began to reflect the Art Deco influence of the era. The brand maintained its commitment to luxurious features, introducing models like the 1940 Series 52 with distinct styling and refined interiors.
Act 5: Post-War Evolution (1946-1954)
After a pause during World War II, LaSalle returned in 1946 with refreshed designs. The post-war era saw the brand adapting to evolving tastes. The 1948 Series 61, for example, featured a more modern look, embracing the changes in automotive aesthetics.
Act 6: The Final Bow (1954)
As the 1950s unfolded, LaSalle faced increasing challenges. In 1954, General Motors made the decision to retire the LaSalle brand. The last model, the 1954 LaSalle II Roadster, marked the end of an era.
Epilogue: Legacy and Influence
LaSalle, though short-lived, left an indelible mark on automotive design. Its commitment to style, innovation, and bridging the gap between mass production and luxury paved the way for future endeavors within the General Motors portfolio.
And there you have it, the captivating tale of LaSalle cars, a brand that brought a touch of elegance to the roads and added another layer to the rich tapestry of automotive history.