Mercury Custom 1950
General description :
CHEVY 454 V8 WITH 700R4 TRANS, COLD A/C, VERY PROFESSIONALLY DONE LEAD SLED!
The ultimate lead sled, the archetype, the one that everyone wants, this 1950 Mercury coupe defines the breed. Frenched, lowered, smoothed, fender skirts, it has all the traditional custom styling cues, all wrapped in a gorgeous two-tone paint job that ideally suits the long, low custom. Paired with the bulletproof reliability of a big block Chevy and a totally custom interior, this is a lead sled that's very easy to love.
This car could have been the prototype for every Mercury lead sled built, incorporating some of the most traditional modifications and a few tasteful touches that make it unique. The list of body mods is extensive, ranging from a nosed and decked hood to the frenched headlights to the shaved door handles to the custom grille, which appears to be from an early Corvette, a popular modification back in the day. Custom stainless side trim divides the two colors, and we suspect that trim came from a '50s Buick, although the point of a custom is to blur the lines so you can't find the mods. The purple paint glows from within and has a sugary look that makes this car insanely appealing. Big chrome bumpers offset all that luscious paint with a big of flash, plus the stainless side trim that makes this car look long and low. Fender skirts are signed with the car's "Wild Thing" name, and there are expertly done pinstripes in all the usual spots.
Handsome two-tone power bucket seats are the perfect complement to the high-visibility exterior, and the overstuffed seats mean this is a fantastic road trip car. With a stock Mercury dashboard full of Dakota Digital gauges, it has a classic when it's off and a high-tech vibe when you turn the key. Most of the original knobs and switches were maintained, with some being repurposed for other functions like the A/C. A tilt steering column carries a leather-wrapped wheel, there's a custom center console with built-in cup holders and the power window switches. The in-dash A/C uses modern components and R134a refrigerant to deliver contemporary performance and there's a AM/FM/CD stereo in the lower console, right below some custom pinstripe work. Under-dash lighting gives it a cool glow at night, and the trunk is neatly finished with purple carpets and custom pleated side panels.
For motivation, this one uses a 454 cubic inch Chevy V8 with the usual upgrades. There's a mild performance cam inside so the idle sounds suitable for a custom, an aluminum intake is fed by an Edelbrock carb and the air cleaner is from a 1950s Cadillac. The valve covers wear Mercury badges to help conceal its identity, but the hardware is reliable and plenty powerful. There's a billet aluminum radiator to keep it cool, new accessories tucked in close to the block, and even the firewall and inner fenders were finished to show standards. Ceramic-coated long-tube headers feed a custom dual exhaust system with glasspack-style mufflers, so it sounds like the 1950s when you're cruising the fairground and there's a built-in flamethrower that you'll have to test yourself. The transmission is a 700R4 4-speed automatic, so it's an effortless cruiser even with somewhat punchy gears in the 10-bolt rear end. 15-inch steelies with Oldsmobile hubcaps are the ideal period custom choice and they carry 215/70/15 BFGoodrich Silvertown wide whitewall radials, as you'd expect.
A lot of customs look great but don't drive very well, but this Mercury truly runs as well as it looks. Call today!
Features : Defrost, AM/FM Radio, CD Player, Air Conditioning, Heat, Tilt Wheel, Vinyl Interior, Four Wheel Disc Brakes, Power Brakes, Power Seats, Power Steering, Power Windows
http://www.streetsideclassics.com/vehicles/1712-dfw/1950-mercury-sedan
1950 Mercury Custom is listed sold on ClassicDigest in Fort Worth by Streetside Classics for $36995.
Car Facts
Car type : Car Make : Mercury Model : Custom Engine size : 0.0 Model Year : 1950 Location : Dallas/Fort Worth
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About Mercury
Mercury, the automotive brand, has a rich history that extends beyond its role in the customization and hot-rodding scene, particularly with the iconic Mercury Eight. Here are some key points to know about Mercury:Formation and Early Years:
Mercury was introduced by the Ford Motor Company in 1938 as a mid-priced brand, positioned between the affordable Ford models and the luxury Lincoln lineup. The brand aimed to fill the gap between these two segments.
Mercury Eight:
The Mercury Eight, launched in 1939, is perhaps the most famous model in the brand's history. It featured a sleek design and a powerful V8 engine. This model became popular for customization and hot-rodding, earning it a significant place in American automotive culture.
Customization Culture:
The Mercury Eight, with its distinctive styling and relatively affordable price, became a favorite among custom car builders. It played a pivotal role in the development of the custom car and hot rod culture, particularly in the post-World War II era.
Lead Sleds and Customization:
The term "lead sled" is often associated with heavily customized cars from the 1940s and 1950s. These cars, including the Mercury Eight, were often modified with lowered suspensions, chopped roofs, and other stylistic changes. Lead sleds were a prominent part of the custom car scene, and the Mercury Eight was a popular choice for such modifications.
Post-War Prosperity:
In the post-World War II period, Mercury, like many other American automakers, experienced a surge in popularity as the economy boomed. The brand contributed to the era's fascination with stylish and powerful automobiles.
Evolution of Models:
Over the years, Mercury continued to produce various models, contributing to Ford's lineup. Some notable models include the Mercury Monterey, Mercury Comet, and Mercury Cougar.
Decline and Discontinuation:
Despite periods of success, Mercury faced challenges in establishing a unique identity separate from Ford. As consumer preferences shifted, the brand struggled, and Ford eventually announced the discontinuation of Mercury in 2010.
Legacy in Popular Culture:
Mercury, especially models like the Mercury Eight, holds a significant place in American popular culture. Its association with the customization and hot-rodding scene, as well as its distinctive designs, has left a lasting impact.
In summary, while the Mercury Eight is celebrated for its role in the customization and hot-rodding subculture, Mercury as a brand played a broader role in automotive history, contributing to mid-priced segments and reflecting the automotive trends of its time.