Mercury Monterey 256CI 1954
General description :
ONLY 76K ACT. MILES, Y-BLOCK 256 V8, 3 SP MANUAL, PS, PB, SUPER CORRECT MONTEREY
With its cool coordination, unique style, a touch of hot rod flair, and averaging less than 1,200 miles annually, this 1954 Mercury Monterey is a distinct and attention-grabbing cruiser offered at quite a nice price.
Mercurys just seem to always get noticed on the classic car scene. As the premium end of Ford's lineup, these upper-level Monterey coupes were offered exclusively as hardtops, and they showcased this style with brightwork surrounding every inch of this pillarless roof. And speaking of brightwork, those bumpers prove they are true chrome kings with a shine so mirror-like that the ladies will use it to check their makeup. The other reason why they'll be thinking about applying lipstick is thanks to the glossy red paint. There was a recent professional application of Bittersweet red, and it has a level of luster that is exactly what you want on a '50s cruiser like this. And the black roof has just as much gloss to create a terrific two-tone. As you look closer it this coupe, it even gets the details right with the full-length sweeping side trim, factory wheel covers, and the bright hood ornament integrated into the hood design. The sale even comes with the rear fender skirts to ensure you look like a proper 1950s premium street machine.
The same red and black two-tone you love on the exterior is continued inside the coupe. It looks especially nice on the door panels where the streak of black is equal parts premium and sporty. The same goes for the two-tone seats that have plenty of room to carry family and friends. And while this is a great premium cruiser for everyone, it's the driver who gets to enjoy this the most. That's why you not only got the artful steering wheel and long speedometer, but also the space between those has all the essential controls. And in a cool interior like this, the additions of the auxiliary gauge trio and Hurst floor shifter heighten the Saturday night cruiser feeling.
Under the hood is something special. 1954 was the debut of Ford's new V8 – the Y-block that would make cars like the Thunderbird famous. This 256 cubic-inch displacement was only available in a Mercury and only in 1954. Plus, this one is also topped by the correct Holley four-barrel downdraft carburetor. So this motor is not only a great one to talk about, but it's a great powerhouse for driving. You have a glasspack-style dual exhaust that gives this V8 a nice tone, and the three-speed manual transmission gives you good control over it all. Add in power steering and power brakes, and this is a terrific period-correct cruiser.
Complete with owner's manual, this is the distinctive classic that's a well-coordinated balance of premium and sporty. And at a price like this, you know this total package is irresistible. Call today!!!
Features : Power Steering, Power Brakes, Vinyl Interior, Heat, Defrost, AM Radio
https://www.streetsideclassics.com/vehicles/1314-tpa/1954-mercury-monterey
1954 Mercury Monterey 256CI is listed sold on ClassicDigest in Lutz by Streetside Classics for $19995.
Car Facts
Car type : Car Make : Mercury Model : Monterey Model Version : 256CI Engine size : 0.0 Model Year : 1954 Sub type : Coupé Location : Tampa
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About Mercury
Mercury, the automotive brand, has a rich history that extends beyond its role in the customization and hot-rodding scene, particularly with the iconic Mercury Eight. Here are some key points to know about Mercury:Formation and Early Years:
Mercury was introduced by the Ford Motor Company in 1938 as a mid-priced brand, positioned between the affordable Ford models and the luxury Lincoln lineup. The brand aimed to fill the gap between these two segments.
Mercury Eight:
The Mercury Eight, launched in 1939, is perhaps the most famous model in the brand's history. It featured a sleek design and a powerful V8 engine. This model became popular for customization and hot-rodding, earning it a significant place in American automotive culture.
Customization Culture:
The Mercury Eight, with its distinctive styling and relatively affordable price, became a favorite among custom car builders. It played a pivotal role in the development of the custom car and hot rod culture, particularly in the post-World War II era.
Lead Sleds and Customization:
The term "lead sled" is often associated with heavily customized cars from the 1940s and 1950s. These cars, including the Mercury Eight, were often modified with lowered suspensions, chopped roofs, and other stylistic changes. Lead sleds were a prominent part of the custom car scene, and the Mercury Eight was a popular choice for such modifications.
Post-War Prosperity:
In the post-World War II period, Mercury, like many other American automakers, experienced a surge in popularity as the economy boomed. The brand contributed to the era's fascination with stylish and powerful automobiles.
Evolution of Models:
Over the years, Mercury continued to produce various models, contributing to Ford's lineup. Some notable models include the Mercury Monterey, Mercury Comet, and Mercury Cougar.
Decline and Discontinuation:
Despite periods of success, Mercury faced challenges in establishing a unique identity separate from Ford. As consumer preferences shifted, the brand struggled, and Ford eventually announced the discontinuation of Mercury in 2010.
Legacy in Popular Culture:
Mercury, especially models like the Mercury Eight, holds a significant place in American popular culture. Its association with the customization and hot-rodding scene, as well as its distinctive designs, has left a lasting impact.
In summary, while the Mercury Eight is celebrated for its role in the customization and hot-rodding subculture, Mercury as a brand played a broader role in automotive history, contributing to mid-priced segments and reflecting the automotive trends of its time.