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Mercury Cougar XR-7 Convertible 351 Windsor V8 1969

General description : Description
Mercury Cougars occupied a very distinctive place in the automotive marketplace of the late 60's. Seeking to inject some sophistication into the muscle car mix, Lincoln Mercury worked off the existing Mustang platform, but added some decidedly "across the pond" styling cues into the mix - and was met with strong results. This 1969 Mercury Cougar XR7 convertible is a rare chance to own a true classic with its wheels planted firmly on U.S. soil, yet tempered with some European refinement.
Despite sharing a number of elements with the Mustang, the distinction between the two models becomes pretty clear at first glance. This first-generation Cougar has a longer profile than its Ford brethren - the result of its longer hood and the addition of 3" between the front and rear wheels. With its very slightly inclined stance, it still sits plenty low enough to the ground to keep an effective center of gravity intact for good handling. Code C Dark Ivy Green Metallic is a killer original-spec paint job, shifting from a shade reminiscent to a sparkling green and then to turquoise blue - depending on the angle from which you're viewing the car - it's very eye catching! Look up front, you'll see just one example of that European influence - hidden, flip-up headlights lurk behind that textured black, razor-blade grille. They were only available for a scant three years, and with the fog lights and aggressive chin spoiler just below, this Cougar looks downright mean. In back, those distinctively broad taillights, their vertical ribbing nearly spanning the width of the car, are yet another distinctive "continental" feature that Merc fans brag about every chance they get, and deservedly so. The fun doesn't stop there, as this XR7 also comes equipped with a contrasting black hood scoop up front, a tall black spoiler in the rear, and a set of gold decals that really pop against the Ivy Green finish. Convertible tops are often the first area to show vulnerability on classics, but this one appears to be in great shape, with no wear marks or tears and even the folding seam in its very clear glass window is untorn.
Inside, you'll find that the Medium Saddle vinyl upholstery is in great shape. Mercury went with tall backs on its bucket seats by this time and this added height, plus the inclusion of headrests, offering much more support and safety than what was found on early models. In back, the bench seat also looks good, as does the quarter trim on either side of it, often another stress area in convertibles, with their snaps to connect a tonneau cover still intact. There are some European touches inside here, as well, including the wood grain paneling on the instrument cluster and steering wheel, a prominent oval clock presiding over the glove box and a set of toggle switch controls over the center console. On either side, the door panels sit nice and flush, with their power window controls prominently displayed, and the options list is rounded-out with R134a A/C, a power convertible top, and a retro-style AM/FM/AUX stereo that looks just right inside the dash. One of Mercury's priorities was to find a sweet spot between the Mustang and Thunderbird and they succeeded on that account, as the Cougar's extra length also provided an obvious increase in rear passenger legroom. It still looks and is powered as you'd want in a muscle car, but it's one that will have no issues bearing four passengers while cruising.
Unlike Mustangs, Cougars of this era all came with V8's, with this one bearing a 351 Windsor in its very clean and detailed engine compartment, topped by a chrome air cleaner and paired with a FMX 3 speed Merc-O-Matic automatic transmission. The powerplant exhales efficiently into original-style exhaust manifolds leading into a throaty dual exhaust system with glasspack-style mufflers that sounds great. Featuring power brakes on all four corners - with discs in front and power steering - city conditions and stop and go driving will place no roadblocks to interfere with your motoring enjoyment, and lots of recent maintenance means this droptop is ready for the road today. Finishing off the look, this eye-catching Cougar sits on a set of factory-style Mags wrapped with 225/60/15 BFGoodrich T/A white-letter radials with plenty of grip.
Looking for a unique, classic drop-top with unabashed flash and undeniable appeal? This 1969 Mercury Cougar XR7 is the one for you. Call today!

Features : Seatbelts (Front) , Power Windows , Power Steering , Power Brakes , Front Disc Brakes , Vinyl Interior , Heat , Air Conditioning , Power Convertible Top , Defrost , iPod Compatible , AM/FM Radio ,

1969 Mercury Cougar XR-7 Convertible 351 Windsor V8 is listed for sale on ClassicDigest in Dallas / Fort Worth, Texas by Streetside Classics - Dallas/Fort Worth for $39995.

 

Car Facts

Car type : Car Make : Mercury Model : Cougar Model Version : XR-7 Convertible 351 Windsor V8 Engine size : 0.0 Model Year : 1969 Sub type : Convertible Location : Dallas/Fort Worth Vehicle Registration : Undefined

39995 $

Seller Information

Streetside Classics - Dallas/Fort Worth

Streetside Classics - Dallas/Fort Worth
(817) 764-8000
Contact Seller

ClassicDigest Market Radar on Mercury Cougar

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About Mercury
Mercury, the automotive brand, has a rich history that extends beyond its role in the customization and hot-rodding scene, particularly with the iconic Mercury Eight. Here are some key points to know about Mercury:

Formation and Early Years:
Mercury was introduced by the Ford Motor Company in 1938 as a mid-priced brand, positioned between the affordable Ford models and the luxury Lincoln lineup. The brand aimed to fill the gap between these two segments.
Mercury Eight:
The Mercury Eight, launched in 1939, is perhaps the most famous model in the brand's history. It featured a sleek design and a powerful V8 engine. This model became popular for customization and hot-rodding, earning it a significant place in American automotive culture.
Customization Culture:
The Mercury Eight, with its distinctive styling and relatively affordable price, became a favorite among custom car builders. It played a pivotal role in the development of the custom car and hot rod culture, particularly in the post-World War II era.
Lead Sleds and Customization:
The term "lead sled" is often associated with heavily customized cars from the 1940s and 1950s. These cars, including the Mercury Eight, were often modified with lowered suspensions, chopped roofs, and other stylistic changes. Lead sleds were a prominent part of the custom car scene, and the Mercury Eight was a popular choice for such modifications.
Post-War Prosperity:
In the post-World War II period, Mercury, like many other American automakers, experienced a surge in popularity as the economy boomed. The brand contributed to the era's fascination with stylish and powerful automobiles.
Evolution of Models:
Over the years, Mercury continued to produce various models, contributing to Ford's lineup. Some notable models include the Mercury Monterey, Mercury Comet, and Mercury Cougar.
Decline and Discontinuation:
Despite periods of success, Mercury faced challenges in establishing a unique identity separate from Ford. As consumer preferences shifted, the brand struggled, and Ford eventually announced the discontinuation of Mercury in 2010.
Legacy in Popular Culture:
Mercury, especially models like the Mercury Eight, holds a significant place in American popular culture. Its association with the customization and hot-rodding scene, as well as its distinctive designs, has left a lasting impact.
In summary, while the Mercury Eight is celebrated for its role in the customization and hot-rodding subculture, Mercury as a brand played a broader role in automotive history, contributing to mid-priced segments and reflecting the automotive trends of its time.