Mercury Custom Door Sport Sedan 1951
General description :
Smooth running flathead 255 cu. in. V8, Three speed manual transmission, Optional Touch-o-matic overdrive, Deluxe push-button radio, Factory fresh air heater and defroster, Original Tan cloth interior with seat covers, Matching whitewall radial tires, Full factory wheel covers, Refinished in Dark Blue paint, Front and rear bumper guards, Fender skirts, 12 volt conversion with electric fuel pump, Dual exhaust, Odometer reads 65,816 miles, Very good 1951 Mercury Sport Sedan that runs and drives great. If an inaccurate automobile price is inadvertently listed on this Website, Ellingson Motorcars LLC reserves the right to NOT honor the erroneous price. Mileage on classics are not deemed to be actual. For more information and a current list of vehicles, call Scott Ellingson @ 763-428-7337.
1951 Mercury Custom Door Sport Sedan is listed for sale on ClassicDigest in Bellevue by Specialty Vehicle Dealers Association Member for $19950.
Car Facts
Car type : Car Make : Mercury Model : Custom Model Version : Door Sport Sedan Engine size : 0.0 Model Year : 1951 Sub type : Sedan Location : 13710 NE 20th Street Bellevue, WA 98005 Vehicle Registration : Undefined
19950 $
Seller Information
Specialty Vehicle Dealers Association
Specialty Vehicle Dealers Association Member, Contact no. +1-7634287784
Specialty Vehicle Dealers Association Member, Contact no. +1-7634287784
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About Mercury
Mercury, the automotive brand, has a rich history that extends beyond its role in the customization and hot-rodding scene, particularly with the iconic Mercury Eight. Here are some key points to know about Mercury:Formation and Early Years:
Mercury was introduced by the Ford Motor Company in 1938 as a mid-priced brand, positioned between the affordable Ford models and the luxury Lincoln lineup. The brand aimed to fill the gap between these two segments.
Mercury Eight:
The Mercury Eight, launched in 1939, is perhaps the most famous model in the brand's history. It featured a sleek design and a powerful V8 engine. This model became popular for customization and hot-rodding, earning it a significant place in American automotive culture.
Customization Culture:
The Mercury Eight, with its distinctive styling and relatively affordable price, became a favorite among custom car builders. It played a pivotal role in the development of the custom car and hot rod culture, particularly in the post-World War II era.
Lead Sleds and Customization:
The term "lead sled" is often associated with heavily customized cars from the 1940s and 1950s. These cars, including the Mercury Eight, were often modified with lowered suspensions, chopped roofs, and other stylistic changes. Lead sleds were a prominent part of the custom car scene, and the Mercury Eight was a popular choice for such modifications.
Post-War Prosperity:
In the post-World War II period, Mercury, like many other American automakers, experienced a surge in popularity as the economy boomed. The brand contributed to the era's fascination with stylish and powerful automobiles.
Evolution of Models:
Over the years, Mercury continued to produce various models, contributing to Ford's lineup. Some notable models include the Mercury Monterey, Mercury Comet, and Mercury Cougar.
Decline and Discontinuation:
Despite periods of success, Mercury faced challenges in establishing a unique identity separate from Ford. As consumer preferences shifted, the brand struggled, and Ford eventually announced the discontinuation of Mercury in 2010.
Legacy in Popular Culture:
Mercury, especially models like the Mercury Eight, holds a significant place in American popular culture. Its association with the customization and hot-rodding scene, as well as its distinctive designs, has left a lasting impact.
In summary, while the Mercury Eight is celebrated for its role in the customization and hot-rodding subculture, Mercury as a brand played a broader role in automotive history, contributing to mid-priced segments and reflecting the automotive trends of its time.