Mercury Custom 1952
General description :
1952 Mercury Custom Monterey Coupe True diamonds are difficult to find for creative auto collectors. For 1952, Ford completely redesigned its vehicles, including the tried and true Mercury lineup. For ’52 Mercury, front and rear glass became “mono-pane” curved. The famed waterfall grille became replaced, understated, and more contemporary for the 50s. An entirely new bumper-type grille was designed. A small tailfin appeared at the rear. Merc Customs also received 12-volt electronics. Overall, ‘52 Mercury looked closer to the ’52 Lincoln than same-year Ford models. A mid-1950 Mercury makes an outstanding collectible car, mainly because they are suitable for reliable daily driving and certainly for classic customizing. Modest proportions were also a popular change when compared to later years. Mechanicals were straightforward. Though some trim pieces can be a challenge to find, most are often simply removed. This particular model is a long-time popular choice among customizers if a good-condition, initial find can be had. And of course Mercury is no longer in production so these cars have their place in US automotive history. This featured 1952 Mercury Custom Monterey Sport Coupe is an excellent start for a new owner, restorer, and/or custom builder to complete and create an exceptional Condition 1 top driver and show car. The Merc needs refreshment and personal owner touches. No rust exists with straight metal all around and under. The engine starts immediately and runs impressively with a 351 Ford V-8 engine with a re-built (9/13/2011) C-6 automatic turning into an 8” Ford rear-end, unknown ratio gearing. The engine compartment could use some detailing. It is presently running with a 2bbl but would be more suited for a well breathing 4bbl. The strong engine size could easily be rebuilt into a maximum power “sleeper,” if desired. The glass and rubber are in good condition with no cracks and the rubber hasn’t had to be replaced. The black Naugahyde interior is within period-styling and appears very well done. The car now could be reliability driven anywhere, and catch lots of nostalgic eyes and memories. Not a deteriorating car in any sense but does require minimum body work for paint or clear coat protection, if desirable. Paint on the car presently is a semi-gloss Orchid Lavender primer color. It has been cut and polished one time previously. Other specific features of the Custom Merc: A functional hood “jet-scoop” breather along with a louver pattern as well. Pioneer 4-speaker stereo system with AM/FM, CD player, and removable face. Garmin GPS. Electric antennae recessed into right-rear fender. A radiator pusher-fan assists an engine fan. Transmission cooler. A rare windshield sun visor. Ornamental spotlights. Connected straight-off exhaust “dumps.” Lokar floor shift. New battery with quick shut-off when stored. Matched black upholstered trunk with spare tire cover. Dodge Lancer hubcaps on front wheels. Rear fender skirts. New, working dash instrumentation. All five wheels are chrome wrapped in fresh tire rubber. Finally, nosed and decked with Frenched head and tail lights. A few correctable paint flaws are visible but nonetheless an outstanding example Mercury to be seen on the road, appreciated, and restored to exemplary again. On a scale 1 to 4, 1 being tops, the Mercury is an easy 2.5+ condition vehicle, as it sits today. The 1952 Mercury Custom is definitely a potential diamond in the trivial-rough awaiting a new owner/creator. Your dream is now possible and could become yours at NOW REDUCED DOWN TO $17,500.00!
http://www.classicalgasmotors.com/cars/1579/1579.htm
1952 Mercury Custom is listed sold on ClassicDigest in Arlington by Classical Gas for $17500.
Car Facts
Car type : Car Make : Mercury Model : Custom Engine size : 0.0 Model Year : 1952 Location : Arlington
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About Mercury
Mercury, the automotive brand, has a rich history that extends beyond its role in the customization and hot-rodding scene, particularly with the iconic Mercury Eight. Here are some key points to know about Mercury:Formation and Early Years:
Mercury was introduced by the Ford Motor Company in 1938 as a mid-priced brand, positioned between the affordable Ford models and the luxury Lincoln lineup. The brand aimed to fill the gap between these two segments.
Mercury Eight:
The Mercury Eight, launched in 1939, is perhaps the most famous model in the brand's history. It featured a sleek design and a powerful V8 engine. This model became popular for customization and hot-rodding, earning it a significant place in American automotive culture.
Customization Culture:
The Mercury Eight, with its distinctive styling and relatively affordable price, became a favorite among custom car builders. It played a pivotal role in the development of the custom car and hot rod culture, particularly in the post-World War II era.
Lead Sleds and Customization:
The term "lead sled" is often associated with heavily customized cars from the 1940s and 1950s. These cars, including the Mercury Eight, were often modified with lowered suspensions, chopped roofs, and other stylistic changes. Lead sleds were a prominent part of the custom car scene, and the Mercury Eight was a popular choice for such modifications.
Post-War Prosperity:
In the post-World War II period, Mercury, like many other American automakers, experienced a surge in popularity as the economy boomed. The brand contributed to the era's fascination with stylish and powerful automobiles.
Evolution of Models:
Over the years, Mercury continued to produce various models, contributing to Ford's lineup. Some notable models include the Mercury Monterey, Mercury Comet, and Mercury Cougar.
Decline and Discontinuation:
Despite periods of success, Mercury faced challenges in establishing a unique identity separate from Ford. As consumer preferences shifted, the brand struggled, and Ford eventually announced the discontinuation of Mercury in 2010.
Legacy in Popular Culture:
Mercury, especially models like the Mercury Eight, holds a significant place in American popular culture. Its association with the customization and hot-rodding scene, as well as its distinctive designs, has left a lasting impact.
In summary, while the Mercury Eight is celebrated for its role in the customization and hot-rodding subculture, Mercury as a brand played a broader role in automotive history, contributing to mid-priced segments and reflecting the automotive trends of its time.